In today’s property market, not enough salespeople really do prove themselves or sell themselves strongly enough. They hope that the office or boss that they work for will do that. It’s time for a reality check.
The only reason people will use you as an agent or salesperson is if you have convinced them that you and your office are relevant to them; that you really do know how to handle their property situation in the best possible way.
It is a personal thing; if you do not have enough listings or enough deals on the go right now, then you have not sold yourself enough. It’s time to take more of the right action.
So let’s look at some points of relevance that you must have:
- A great database of up to date contact and prospects that you can quote your listings to even before you advertise the listings in the internet or local newspaper
- A signage presence in the local area that shows the market that you are a dominant specialist commercial agency
- Marketing systems and skills that really do reach the right markets in the best ways for the right levels of enquiry
- A website that attracts enquiry in the local area and does so in a way that is better than the other agents
- Search engine optimization that takes you to the top of the website rankings for your local area and property specialty
- A social media strategy that keeps you in contact with your prospects and clients
- The ability to prospect, inspect, negotiate, and close listings and deals in the most efficient and productive way
- Knowledge of the local area, the properties, and the deals that have been done
Why not prove yourself to your company before you ask them to prove to you that they want you. It takes a bit of time to build a footprint of experience and relevance in this industry, however after about 12 to 24 months of hard work you can get there.
You will note that the items above are including some very individual issues and facts relating to the web and the internet. Over the last couple of years, the social media process has taken over the way in which we will be communicating in the future. It is not just the real estate office that has to be web savvy, but now also the salesperson. It is time to build your online presence as a property expert in your town or location.
Take the time to prove yourself and market yourself to the stakeholders in your life and career. Understand how to do that and start taking more daily action. The really successful people in the commercial or retail property industry are those that are known and respected by many.